Founder of Eventers, reporting from advertising and marketing events around the world, highlighting the people and ideas moving the industry forward.
Todd Kaplan of Kraft Heinz, Asmita Dubey of L'Oréal and Paloma Azulay of McDonald's sat down with ADWEEK's Alison Weissbrot to talk brand building, covering AI adoption, creators, long-term equity and where their budgets are heading. Two threads stood out. Kaplan and Dubey...
Cannes Lions named Eddie Cue its Entertainment Person of the Year, and the man Apple trusts with Services (and now Health) used the stage to make a deceptively simple argument: technology is never the point. Sitting alongside legendary producer Jerry Bruckheimer, the pair walked through the building of Apple TV+...
At POSSIBLE 2026, Todd Kaplan and Michael Sugar discussed how brands can play a more active role in culture. Kaplan leads marketing across a portfolio of around 70 brands at Kraft Heinz. Sugar comes from the entertainment side, producing films and series, and now works with brands looking to operate...
At POSSIBLE 2026, a session on the Salesforce x MrBeast campaign focused on a specific shift: using a Super Bowl ad to start an experience that unfolds over time, rather than concentrating everything into the spot itself. John Zissimos leads creative at Salesforce, overseeing how the company translates its products...
The annual NewFronts returned to New York this spring with plenty of sparkle, but beneath the glamour and skyline views, the tone was noticeably sharper. Amid economic uncertainty and shifting consumer behavior, this year’s NewFronts were less about flash—and more about function. With ad budgets under pressure and...
At this year’s AI & Marketing Summit hosted by Brand Innovators, one message rang clear: artificial intelligence may be everywhere, but it’s not the strategy—it’s the support system. As AI weaves deeper into marketing operations, creative teams, and consumer interactions, leaders are starting to clarify what...
