Founder of Eventers, reporting from advertising and marketing events around the world, highlighting the people and ideas moving the industry forward.
At this year’s IAB NewFronts, Tubi proved it’s no longer just a fast-growing AVOD platform—it’s an advertising powerhouse redefining what brand-safe, youth-targeted, and commerce-ready streaming can look like. With Coach Deion “Prime” Sanders and Emmy-winning personality Rocsi Diaz co-hosting the...
The most quietly significant session at London Tech Week may have been the one where John Bruce, CEO of Inrupt, sat alongside Sir Tim Berners-Lee—the inventor of the web—to talk about agentic AI. If you work in advertising, personalisation, or digital marketing, the shift they outlined should...
The Croisette is quiet again. Rosé glasses cleared, the Lions packed up, the industry heading home. But what lingers are the conversations—and the creative provocations—that pulsed through every corridor of Cannes Lions 2025. In a year where AI, brand safety, and economic pressure shaped the global agenda, five...
At Cannes Lions 2025, Jane Wakely, Chief Marketing and Growth Officer for PepsiCo Foods, laid out a blueprint for how creativity fuels business results when it lives far beyond the ad brief. From regenerative farming and local flavour strategy to street food ecosystems and cultural stunts, her message was clear:...
At Cannes Lions 2025, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, made a clear argument: brands need to stop chasing awareness and start building desire—across categories, across cultures, and at scale. With 400 brands in 190 markets, used by 3.4 billion people each day, Bracey...
Speaking at Cannes Lions 2025, Microsoft AI CEO and DeepMind co-founder Mustafa Suleyman described a turning point in how we relate to AI. “We’re in this moment… where that intelligence is about to be set free from these objects and to travel with us as a companion.” AI,...
