Watching the work roll across the screens at the Palais, a pattern kept repeating. The campaigns that stayed with us did not interrupt people; they gave them something to do, to share, or to argue about. Crisis turned into participation, honesty turned into media, and a tub of petroleum jelly...
Demis Hassabis, co-founder and CEO of Google DeepMind, took the Cannes stage to talk about where artificial intelligence is actually heading, and his answer ran against the grain of a festival built on advertising. AI is somewhat overhyped in the near term, he argued, and underrated over the long...
Marc Pritchard, Chief Brand Officer of P&G, structured his Cannes session as a duel. For each big question on the audience's mind, he first read out a tidy answer from a P&G AI engine he nicknamed "ChatPG," then countered with the version...
OpenAI Chief Revenue Officer Denise Dresser used her Cannes conversation with CNBC's Julia Boorstin to walk through the company's young advertising business inside ChatGPT, and her framing was deliberately narrow. Ads in ChatGPT, she argued, only work if they are useful. The pitch is not interruption...
At this year’s AI & Marketing Summit hosted by Brand Innovators, one message rang clear: artificial intelligence may be everywhere, but it’s not the strategy—it’s the support system. As AI weaves deeper into marketing operations, creative teams, and consumer interactions, leaders are starting to clarify what...
At this year’s IAB NewFronts, Tubi proved it’s no longer just a fast-growing AVOD platform—it’s an advertising powerhouse redefining what brand-safe, youth-targeted, and commerce-ready streaming can look like. With Coach Deion “Prime” Sanders and Emmy-winning personality Rocsi Diaz co-hosting the...
The most quietly significant session at London Tech Week may have been the one where John Bruce, CEO of Inrupt, sat alongside Sir Tim Berners-Lee—the inventor of the web—to talk about agentic AI. If you work in advertising, personalisation, or digital marketing, the shift they outlined should...
At Cannes Lions 2025, Jane Wakely, Chief Marketing and Growth Officer for PepsiCo Foods, laid out a blueprint for how creativity fuels business results when it lives far beyond the ad brief. From regenerative farming and local flavour strategy to street food ecosystems and cultural stunts, her message was clear:...
If Duolingo has a strategy, it’s this: move fast, start with the idea—not the budget—and let experimentation do the heavy lifting. In his Cannes Lions session, Duolingo CMO Emmanuel Orssaud shared the thinking behind the brand’s famously unhinged presence and gave a practical look at how...
Cannes Lions 2025 is set to start tomorrow, and Eventers is on the ground as press—ready to take it all in. From early morning panels to late-night beach talks, we’ll be diving deep into the sessions, the strategy, and the stories shaping the year ahead. This year’...
AI took centre stage at the opening of London Tech Week, where UK Prime Minister Keir Starmer and NVIDIA CEO Jensen Huang shared a stage to outline what comes next. What began with policy announcements quickly shifted into a focused conversation about how AI is moving from niche capability to...
Now entering its third year, POSSIBLE is scaling up fast. The marketing and innovation conference, which made its debut in 2023 with Elon Musk headlining at the iconic Fontainebleau in Miami Beach, is back—bigger and bolder. Organized by Beyond Ordinary Events, the 2025 edition is expected to draw over...
In a market where attention is volatile and brand loyalty is earned moment by moment, Goldin argued that creativity, trust, and community are what actually drive brand equity — especially when brands commit to building what they own, and letting that fuel what they earn. At POSSIBLE 2025, LEGO’s Chief...
What does it really mean to market with Gen Z instead of to them? That question anchored a thoughtful session at POSSIBLE 2025, featuring voices from Pinterest, Delta Air Lines, UrbanStems, and content creator Davis Burleson. Framed around authenticity, collaboration, and cultural speed, the conversation encouraged brands to rethink how...
Eventers was on the ground at POSSIBLE 2025. Among the many standout sessions this week, Gary Vaynerchuk’s was so far a highlight. Opting for a fast-paced Q&A format, he blended sharp critique with practical insight, challenging the industry’s growing disconnect from how audiences actually consume...
With the festival over, a few clear themes stand out from the week's sessions, winners and debates. AI was discussed less as a novelty and more in terms of results. Creators were present in larger numbers and with more leverage. And much of the work that performed best...
Watching the work roll across the screens at the Palais, a pattern kept repeating. The campaigns that stayed with us did not interrupt people; they gave them something to do, to share, or to argue about. Crisis turned into participation, honesty turned into media, and a tub of petroleum jelly...
Leandro Barreto, Unilever's global CMO, used his Cannes session to push back on the idea that the company is simply "going social first." The real shift, he argued, is "going reality first," building brands around what other people actually want to say about them...
Demis Hassabis, co-founder and CEO of Google DeepMind, took the Cannes stage to talk about where artificial intelligence is actually heading, and his answer ran against the grain of a festival built on advertising. AI is somewhat overhyped in the near term, he argued, and underrated over the long...
Marc Pritchard, Chief Brand Officer of P&G, structured his Cannes session as a duel. For each big question on the audience's mind, he first read out a tidy answer from a P&G AI engine he nicknamed "ChatPG," then countered with the version...
OpenAI Chief Revenue Officer Denise Dresser used her Cannes conversation with CNBC's Julia Boorstin to walk through the company's young advertising business inside ChatGPT, and her framing was deliberately narrow. Ads in ChatGPT, she argued, only work if they are useful. The pitch is not interruption...
