Founder of Eventers, reporting from advertising and marketing events around the world, highlighting the people and ideas moving the industry forward.
By the time Ryan Reynolds took the stage at OMR 2025, the room was packed. Phones were out. But Reynolds wasn’t there to promote a film—he was there to talk about leadership, authorship, and why he’s not as ambitious as people think. 1. Creative control over creative...
Zalando’s session at OMR 2025 was a sharp look at how Europe's largest fashion platform is transforming content production. Matthias Haase, VP Content Solutions, shared how the company is using AI to meet rising customer expectations—faster, more contextually, and with fewer returns. 1. Gen Z arrives...
Now entering its third year, POSSIBLE is scaling up fast. The marketing and innovation conference, which made its debut in 2023 with Elon Musk headlining at the iconic Fontainebleau in Miami Beach, is back—bigger and bolder. Organized by Beyond Ordinary Events, the 2025 edition is expected to draw over...
In a market where attention is volatile and brand loyalty is earned moment by moment, Goldin argued that creativity, trust, and community are what actually drive brand equity — especially when brands commit to building what they own, and letting that fuel what they earn. At POSSIBLE 2025, LEGO’s Chief...
What does it really mean to market with Gen Z instead of to them? That question anchored a thoughtful session at POSSIBLE 2025, featuring voices from Pinterest, Delta Air Lines, UrbanStems, and content creator Davis Burleson. Framed around authenticity, collaboration, and cultural speed, the conversation encouraged brands to rethink how...
Eventers was on the ground at POSSIBLE 2025. Among the many standout sessions this week, Gary Vaynerchuk’s was so far a highlight. Opting for a fast-paced Q&A format, he blended sharp critique with practical insight, challenging the industry’s growing disconnect from how audiences actually consume...
