Founder of Eventers, reporting from advertising and marketing events around the world, highlighting the people and ideas moving the industry forward.
The Responsible Media Summit set out with a bold promise: to move beyond well-worn narratives around purpose, and instead explore how responsibility in marketing isn't just good ethics—it’s good business. Hosted as a focused, half-day gathering, the event brought together a powerful mix of...
Last week, our Yoof team was thrilled to be part of the electrifying atmosphere at the world's premier tech event in Las Vegas. The integration of AI, advancements in automotive technology, and the latest consumer insights offered valuable lessons for marketers. Here are four critical takeaways: 1. Automotive...
June 2024 – Cannes, France The 2024 Cannes Lions International Festival of Creativity delivered another showcase of groundbreaking work, with bold, culturally resonant campaigns taking top honors. From AI-powered diagnostics and deepfake sports activism to Excel-crafted music videos and edible mascots, this year’s Grand Prix winners redefined creativity...
