Founder of Eventers, reporting from advertising and marketing events around the world, highlighting the people and ideas moving the industry forward.
If Duolingo has a strategy, it’s this: move fast, start with the idea—not the budget—and let experimentation do the heavy lifting. In his Cannes Lions session, Duolingo CMO Emmanuel Orssaud shared the thinking behind the brand’s famously unhinged presence and gave a practical look at how...
Tor Myhren, Apple’s VP of Marketing Communications, opened this year’s Cannes Lions with a talk on the role of human creativity in an increasingly automated industry. Through examples spanning hearing loss, immersive cinema, live brand activations, and shot-on-iPhone films, he outlined a creative philosophy rooted in...
Cannes Lions 2025 is set to start tomorrow, and Eventers is on the ground as press—ready to take it all in. From early morning panels to late-night beach talks, we’ll be diving deep into the sessions, the strategy, and the stories shaping the year ahead. This year’...
AI took centre stage at the opening of London Tech Week, where UK Prime Minister Keir Starmer and NVIDIA CEO Jensen Huang shared a stage to outline what comes next. What began with policy announcements quickly shifted into a focused conversation about how AI is moving from niche capability to...
At OMR 2025, Netflix's CMO lifted the hood on how it builds global hits with creative risk and long-term thinking. The message was clear: the job isn’t to go viral, it’s to build fandom. That mindset now drives how Netflix launches titles, measures success, and...
Amy Webb opened OMR 2025 with a straight message: most brands are preparing for the wrong future. The founder of the Future Today laid out a structural shift already underway. In her view, the next big disruption won’t be about content, platforms, or even creators. It will be about...
