Cannes Lions 2025 is set to start tomorrow, and Eventers is on the ground as press—ready to take it all in. From early morning panels to late-night beach talks, we’ll be diving deep into the sessions, the strategy, and the stories shaping the year ahead. This year’s...
The most quietly significant session at London Tech Week may have been the one where John Bruce, CEO of Inrupt, sat alongside Sir Tim Berners-Lee—the inventor of the web—to talk about agentic AI. If you work in advertising, personalisation, or digital marketing, the shift they outlined should be...
AI took centre stage at the opening of London Tech Week, where UK Prime Minister Keir Starmer and NVIDIA CEO Jensen Huang shared a stage to outline what comes next. What began with policy announcements quickly shifted into a focused conversation about how AI is moving from niche capability to...
At OMR 2025, Netflix's CMO lifted the hood on how it builds global hits with creative risk and long-term thinking. The message was clear: the job isn’t to go viral, it’s to build fandom. That mindset now drives how Netflix launches titles, measures success, and markets...
Amy Webb opened OMR 2025 with a straight message: most brands are preparing for the wrong future. The founder of the Future Today laid out a structural shift already underway. In her view, the next big disruption won’t be about content, platforms, or even creators. It will be about...
By the time Ryan Reynolds took the stage at OMR 2025, the room was packed. Phones were out. But Reynolds wasn’t there to promote a film—he was there to talk about leadership, authorship, and why he’s not as ambitious as people think. 1. Creative control over creative...
