At this year’s IAB NewFronts, Tubi proved it’s no longer just a fast-growing AVOD platform—it’s an advertising powerhouse redefining what brand-safe, youth-targeted, and commerce-ready streaming can look like.
With Coach Deion “Prime” Sanders and Emmy-winning personality Rocsi Diaz co-hosting the presentation, Tubi’s stage presence matched its business ambitions. The Fox-owned streamer, fresh off a Super Bowl streaming milestone and now boasting over 97 million monthly active users, used the event to announce a slew of product launches and partnerships aimed squarely at younger, multicultural, and cordless audiences.
Product Innovation Built for Performance
Tubi unveiled several new ad products designed to drive real results across the marketing funnel:
- Tubi Wrappers: Studio advertisers can now fully take over Tubi’s homepage, featuring auto-play trailers, branded visuals, and animated backgrounds to promote theatrical releases. With over half of Tubi’s audience identifying as young and multicultural, this creates a high-impact stage for films to launch.
- Carousel Ads: Tailored for verticals like CPG, auto, and tech, this new format allows brands to build virtual showrooms with scrollable, interactive product tiles on the homepage—complete with CTAs and QR codes.
- Tubi Moments: By tagging scenes across its vast content library based on emotion, visuals, and tone, Tubi now enables advertisers to sync creative with the most relevant content moments in real time.
- Pause Ads: New looping, sound-off creatives appear when users pause their content, offering another frictionless and brand-safe touchpoint.
- Tubi Storefronts & Shop: Following February’s ShopsenseAI partnership, Tubi is expanding its shoppable ecosystem with a full in-app store. Brands can now launch storefronts showcasing collections of clothing, home goods, and more—bridging content and commerce directly.
- Tubi Prime: Offering guaranteed placements within its most-watched and brand-safe content like the Tubi Top 50 and Gen Z favorites, this premium inventory option helps advertisers align with pop culture moments across the year.
Partnerships That Deliver Accountability and Reach
With marketers increasingly under pressure to prove ROI, Tubi emphasized performance and transparency in its expanded partner ecosystem:
- Amazon DSP: Retail media advertisers now get access to Amazon’s signals for shopper targeting and closed-loop measurement, bringing precision and outcome tracking to the forefront.
- Moloco: Using machine learning to optimize CTV ads, this partnership boosts app installs and post-install engagement for mobile-first campaigns.
- Kochava: Integration with this measurement platform helps brands tie ad impressions directly to outcomes like site visits, app engagement, and conversions.
- Vertical-Specific Solutions: Tubi has built tailored measurement solutions with partners like Polk by S&P Global(automotive), Innovid (incremental reach and attribution), and NCS (ecommerce and retail lift) to offer industry-level customization.
A Platform for All Advertisers, Big and Small
Tubi made a strong push toward accessibility for advertisers of all sizes, highlighting the expansion of its self-serve capabilities via the Universal Ads platform. This move empowers SMBs to enter the streaming ecosystem with ease, targeting precise audiences without massive spend.
In the past year, the company has rolled out innovations like Tubi Selects, Tubi Takeovers, Timeouts, and Tubi360, continuing its momentum in giving marketers flexible tools to reach “cord-nevers” and stream-first audiences.
Star Power, Culture, and the Creator Economy
The presentation also shined a spotlight on Tubi’s role in the creator economy. Appearances from Sidelined stars Noah Beck and Siena Agudong, as well as Stubios creators Kelon Campbell, Grant Gibbs, and Ashley Gill, reinforced Tubi’s commitment to platform-native talent and fan-driven content development.
The tone of the day was clear: Tubi isn’t just keeping up—it’s outpacing with a strategic focus on the future of streaming advertising.
Final Takeaway
As streaming becomes the center of consumer viewing habits, Tubi is stepping confidently into its role as a major media player. With a tech-forward ad stack, culturally aligned programming, and measurable performance tools, the platform is bridging the gap between attention and action.
And with Gen Z streaming everything from their couches to their cubicles, Tubi’s message to advertisers was simple: this is where your future audience lives—and buys.