At this year’s AI & Marketing Summit hosted by Brand Innovators, one message rang clear: artificial intelligence may be everywhere, but it’s not the strategy—it’s the support system. As AI weaves deeper into marketing operations, creative teams, and consumer interactions, leaders are starting to clarify what...
POSSIBLE 2025 is in full swing, and Tuesday’s programming proved exactly why this conference has quickly become the go-to event for leaders across marketing, media, and tech. From powerhouse keynotes to fresh ideas straight from the front lines of culture and commerce, the day opened with impact—and momentum...
Now entering its third year, POSSIBLE is scaling up fast. The marketing and innovation conference, which made its debut in 2023 with Elon Musk headlining at the iconic Fontainebleau in Miami Beach, is back—bigger and bolder. Organized by Beyond Ordinary Events, the 2025 edition is expected to draw over...
In a market where attention is volatile and brand loyalty is earned moment by moment, Goldin argued that creativity, trust, and community are what actually drive brand equity — especially when brands commit to building what they own, and letting that fuel what they earn. At POSSIBLE 2025, LEGO’s Chief...
What does it really mean to market with Gen Z instead of to them? That question anchored a thoughtful session at POSSIBLE 2025, featuring voices from Pinterest, Delta Air Lines, UrbanStems, and content creator Davis Burleson. Framed around authenticity, collaboration, and cultural speed, the conversation encouraged brands to rethink how...
Eventers was on the ground at POSSIBLE 2025. Among the many standout sessions this week, Gary Vaynerchuk’s was so far a highlight. Opting for a fast-paced Q&A format, he blended sharp critique with practical insight, challenging the industry’s growing disconnect from how audiences actually consume content...
As Shoptalk 2025 wraps up in Las Vegas, it’s clear that the traditional idea of a trade show is rapidly being redefined. What was once a sea of sales booths and keynote lectures has become something far more dynamic—an ecosystem where content, community, and commerce intersect to shape...
June 2024 – Cannes, France The 2024 Cannes Lions International Festival of Creativity delivered another showcase of groundbreaking work, with bold, culturally resonant campaigns taking top honors. From AI-powered diagnostics and deepfake sports activism to Excel-crafted music videos and edible mascots, this year’s Grand Prix winners redefined creativity across every...
Held in the vibrant atmosphere of Fontainebleau in Miami Beach, POSSIBLE 2024 has unmistakably cemented itself as the event in the advertising industry, bridging significant conferences like CES and Cannes Lions. With an impressive 40% increase in attendance, drawing over 3,500 participants, the conference demonstrated its growing impact and...
During the recent POSSIBLE conference, Gary Vaynerchuk, the entrepreneurial force behind VaynerX and CEO of VaynerMedia, delivered an impactful analysis on the current state of marketing. He criticized the industry’s focus on nostalgic advertising methods and the constant chase after the latest technologies, such as virtual reality and artificial...
Day 4 of Cannes Lions 2023 In an era dominated by serious messaging and intense competition, Andrew Robertson, President and CEO of BBDO Worldwide, brought a refreshing perspective to the 2023 Cannes Lions festival. He made a case for a strategic pivot towards humor in advertising, emphasizing its potential to...
Day 2 Cannes Lions 2023 Earlier today, Spotify made its presence felt at the vibrant Cannes Lions Festival of Creativity in the South of France, a prestigious gathering of the world’s leading marketers, agencies, creatives, and tech platforms. The festival celebrated outstanding global campaigns, and at Spotify Beach, attendees...
Day 4 of Cannes Lions 2023 In an era dominated by serious messaging and intense competition, Andrew Robertson, President and CEO of BBDO Worldwide, brought a refreshing perspective to the 2023 Cannes Lions festival. He made a case for a strategic pivot towards humor in advertising, emphasizing its potential to...
The Cannes Lions International Festival of Creativity 2023, once again, left a lasting impression on marketers and business leaders from around the globe. The festival was abuzz with new trends, and the shift from previous years was evident. There was a clear pivot towards social commerce and ethical data usage....
