At Cannes Lions 2025, Jane Wakely, Chief Marketing and Growth Officer for PepsiCo Foods, laid out a blueprint for how creativity fuels business results when it lives far beyond the ad brief. From regenerative farming and local flavour strategy to street food ecosystems and cultural stunts, her message was clear:...
Speaking at Cannes Lions 2025, Microsoft AI CEO and DeepMind co-founder Mustafa Suleyman described a turning point in how we relate to AI. “We’re in this moment… where that intelligence is about to be set free from these objects and to travel with us as a companion.” AI, in...
If Duolingo has a strategy, it’s this: move fast, start with the idea—not the budget—and let experimentation do the heavy lifting. In his Cannes Lions session, Duolingo CMO Emmanuel Orssaud shared the thinking behind the brand’s famously unhinged presence and gave a practical look at how...
Tor Myhren, Apple’s VP of Marketing Communications, opened this year’s Cannes Lions with a talk on the role of human creativity in an increasingly automated industry. Through examples spanning hearing loss, immersive cinema, live brand activations, and shot-on-iPhone films, he outlined a creative philosophy rooted in emotional clarity,...
Cannes Lions 2025 is set to start tomorrow, and Eventers is on the ground as press—ready to take it all in. From early morning panels to late-night beach talks, we’ll be diving deep into the sessions, the strategy, and the stories shaping the year ahead. This year’s...
The most quietly significant session at London Tech Week may have been the one where John Bruce, CEO of Inrupt, sat alongside Sir Tim Berners-Lee—the inventor of the web—to talk about agentic AI. If you work in advertising, personalisation, or digital marketing, the shift they outlined should be...
AI took centre stage at the opening of London Tech Week, where UK Prime Minister Keir Starmer and NVIDIA CEO Jensen Huang shared a stage to outline what comes next. What began with policy announcements quickly shifted into a focused conversation about how AI is moving from niche capability to...
At this year’s AI & Marketing Summit hosted by Brand Innovators, one message rang clear: artificial intelligence may be everywhere, but it’s not the strategy—it’s the support system. As AI weaves deeper into marketing operations, creative teams, and consumer interactions, leaders are starting to clarify what...
POSSIBLE 2025 is in full swing, and Tuesday’s programming proved exactly why this conference has quickly become the go-to event for leaders across marketing, media, and tech. From powerhouse keynotes to fresh ideas straight from the front lines of culture and commerce, the day opened with impact—and momentum...
Now entering its third year, POSSIBLE is scaling up fast. The marketing and innovation conference, which made its debut in 2023 with Elon Musk headlining at the iconic Fontainebleau in Miami Beach, is back—bigger and bolder. Organized by Beyond Ordinary Events, the 2025 edition is expected to draw over...
In a market where attention is volatile and brand loyalty is earned moment by moment, Goldin argued that creativity, trust, and community are what actually drive brand equity — especially when brands commit to building what they own, and letting that fuel what they earn. At POSSIBLE 2025, LEGO’s Chief...
What does it really mean to market with Gen Z instead of to them? That question anchored a thoughtful session at POSSIBLE 2025, featuring voices from Pinterest, Delta Air Lines, UrbanStems, and content creator Davis Burleson. Framed around authenticity, collaboration, and cultural speed, the conversation encouraged brands to rethink how...
Eventers was on the ground at POSSIBLE 2025. Among the many standout sessions this week, Gary Vaynerchuk’s was so far a highlight. Opting for a fast-paced Q&A format, he blended sharp critique with practical insight, challenging the industry’s growing disconnect from how audiences actually consume content...
As Shoptalk 2025 wraps up in Las Vegas, it’s clear that the traditional idea of a trade show is rapidly being redefined. What was once a sea of sales booths and keynote lectures has become something far more dynamic—an ecosystem where content, community, and commerce intersect to shape...
June 2024 – Cannes, France The 2024 Cannes Lions International Festival of Creativity delivered another showcase of groundbreaking work, with bold, culturally resonant campaigns taking top honors. From AI-powered diagnostics and deepfake sports activism to Excel-crafted music videos and edible mascots, this year’s Grand Prix winners redefined creativity across every...
In a market where attention is volatile and brand loyalty is earned moment by moment, Goldin argued that creativity, trust, and community are what actually drive brand equity — especially when brands commit to building what they own, and letting that fuel what they earn. At POSSIBLE 2025, LEGO’s Chief...
What does it really mean to market with Gen Z instead of to them? That question anchored a thoughtful session at POSSIBLE 2025, featuring voices from Pinterest, Delta Air Lines, UrbanStems, and content creator Davis Burleson. Framed around authenticity, collaboration, and cultural speed, the conversation encouraged brands to rethink how...
Eventers was on the ground at POSSIBLE 2025. Among the many standout sessions this week, Gary Vaynerchuk’s was so far a highlight. Opting for a fast-paced Q&A format, he blended sharp critique with practical insight, challenging the industry’s growing disconnect from how audiences actually consume content...
As Shoptalk 2025 wraps up in Las Vegas, it’s clear that the traditional idea of a trade show is rapidly being redefined. What was once a sea of sales booths and keynote lectures has become something far more dynamic—an ecosystem where content, community, and commerce intersect to shape...
The Responsible Media Summit set out with a bold promise: to move beyond well-worn narratives around purpose, and instead explore how responsibility in marketing isn't just good ethics—it’s good business. Hosted as a focused, half-day gathering, the event brought together a powerful mix of brand leaders,...
Last week, our Yoof team was thrilled to be part of the electrifying atmosphere at the world's premier tech event in Las Vegas. The integration of AI, advancements in automotive technology, and the latest consumer insights offered valuable lessons for marketers. Here are four critical takeaways: 1. Automotive...
