June 2024 – Cannes, France
The 2024 Cannes Lions International Festival of Creativity delivered another showcase of groundbreaking work, with bold, culturally resonant campaigns taking top honors. From AI-powered diagnostics and deepfake sports activism to Excel-crafted music videos and edible mascots, this year’s Grand Prix winners redefined creativity across every vertical. Here’s your full rundown of all the top-awarded campaigns.
Dan Wieden Titanium Lions
DoorDash – ‘DoorDash-All-The-Ads’
Wieden+Kennedy, Portland & Superette, San Francisco
A Super Bowl hijack turned media stunt, offering viewers a chance to win items from every ad that aired—reframing DoorDash as more than just food delivery.
Glass: The Lion for Change
Vaseline – ‘Transition Body Lotion’
Ogilvy, Singapore
A body lotion tailored for transgender women undergoing hormone therapy—combining product innovation with social impact.
Sustainable Development Goals Lions
Renault – ‘Cars to Work’
Publicis Conseil, Paris
A job access program that offers free Renault vehicles to unemployed individuals in "mobility deserts" until they secure full-time contracts.
Creative Commerce Lions
Renault – ‘Cars to Work’
Publicis Conseil, Paris
Also honored in commerce for turning transportation into a pathway to employment.
Film Lions
Sydney Opera House – ‘Play It Safe’
The Monkeys & Revolver, Sydney
A satirical music video that encourages risk-taking in life, tied to the bold spirit of the Opera House.
Entertainment Lions for Sport
Orange – ‘WoMen’s Football’
Marcel, Paris
Earned a second Grand Prix for using tech and storytelling to confront gender bias in sport.
Grand Prix for Good
Reporters Without Borders – ‘The First Speech’
Innocean, Berlin
Three powerful videos exposing how democracy fades under authoritarian rule, using original speeches from world leaders.
Outdoor Lions
Magnum – ‘Find Your Summer’
LOLA MullenLowe, Madrid
Minimalist outdoor campaign highlighting winter longing for sunshine—found in an ice cream.
Innovation Lions
KVI Brave Fund – ‘Voice 2 Diabetes’
Klick Health, Toronto
A world-first tool that detects type 2 diabetes via voice analysis, potentially saving billions globally.
Brand Experience & Activation Lions
Pop-Tarts – ‘The Edible Mascot’
Weber Shandwick, Chicago
A college football mascot was literally toasted and eaten post-game—blurring brand experience and edible marketing.
Luxury & Lifestyle Lions
LOEWE – ‘LOEWE x Suna Fujita’
LOEWE, Madrid
An intimate design collaboration with a Japanese ceramicist studio, blending fashion with handcrafted art.
Creative Strategy Lions
KPN – ‘A Piece of Me’
Dentsu Creative, Amsterdam
A music video about revenge porn sparked national conversation and shifted cultural shame in the Netherlands.
Creative Effectiveness Lions
Heinz – ‘It Has To Be Heinz’
Rethink, Toronto
A brand truth campaign rooted in consumer obsession—proving ketchup loyalty is serious business.
Creative Business Transformation Lions
Philips – ‘Refurb’
LePub, Amsterdam
Philips sold only refurbished products during the holiday season—fighting e-waste while transforming its e-commerce model.
Social & Influencer Lions
CeraVe – ‘Michael CeraVe’
Ogilvy PR, New York
A faux internet conspiracy linking Michael Cera to CeraVe culminated in a surprise Super Bowl reveal.
Audio & Radio Lions
Specsavers – ‘The Misheard Version’
Golin, London
Rick Astley re-recorded Never Gonna Give You Up with misheard lyrics to promote hearing tests.
PR Lions
Specsavers – ‘The Misheard Version’
Golin, London
A second Grand Prix win for a campaign that turned a clever audio twist into a full-blown PR and health awareness success.
Media Lions
Mercado Libre – ‘Handshake Hunt’
GUT, São Paulo
During Black Friday, QR codes popped up on-screen every time characters shook hands on Brazil’s biggest TV network.
Creative Data Lions
Mastercard – ‘Room for Everyone’
McCann, Poland
Used geolocation data to help Ukrainian refugees open businesses next to complementary Polish firms—reducing xenophobia and boosting the economy.
Creative B2B Lions
JCDecaux – ‘Meet Marina Prieto’
David, Madrid
A subway campaign spotlighted an unknown 100-year-old woman—proving even niche influencers can dominate out-of-home.
Industry Craft Lions
FAZ – ‘The 100th Edition’
Scholz & Friends, Berlin
A tribute ad featuring Holocaust survivor Margot Friedländer highlighted humanity in a time of rising extremism.
Film Craft Lions
Hornbach – ‘The Square Meter’
HeimatTBWA, Berlin & Revolver
A fantastical film showing the emotional richness of every square meter of personal space.
Digital Craft Lions
Spotify – ‘Spreadbeats’
FCB, New York
An original music video built entirely in Microsoft Excel—for real.
Design Lions
Sol Cement – ‘Sightwalks’
Circus Grey, Lima
An evolved tactile paving system guided visually impaired pedestrians with culturally specific codes.
Entertainment Lions
WhatsApp – ‘We Are Ayenda’
Creative X, Palo Alto & Modern Arts, Los Angeles
A gripping documentary showing how the Afghan Girls’ Football Team escaped Taliban rule using WhatsApp.
Entertainment Lions for Music
Johnnie Walker – ‘Errata at 88’
AlmapBBDO, São Paulo
Righted a historical wrong by spotlighting overlooked bossa nova pioneer Alaíde Costa—who finally returned to Carnegie Hall.
Entertainment Lions for Gaming
Xbox – ‘The Everyday Tactician’
McCann, London
Gamified recruitment by hiring a real football club strategist based on their performance in Football Manager 2024.
Direct Lions
Xbox – ‘The Everyday Tactician’
McCann, London
A second Grand Prix for the Xbox campaign, blending digital gaming skills with real-world opportunity.
Print & Publishing Lions
Coca-Cola – ‘Recycle Me’
Ogilvy, New York
Crushed Coke cans reimagined the brand’s logo in a bold push for recycling awareness.
Health & Wellness Lions
Dramamine – ‘The Last Barf Bag’
FCB, Chicago
A heartfelt farewell to the motion sickness staple the brand’s effectiveness helped make obsolete.
Pharma Lions
Siemens Healthineers – ‘Magnetic Stories’
Area 23, New York
Turned scary MRI noises into magical story elements to help children stay calm during scans.
Lions Health & UN Foundation Grand Prix for Good
UN Women – ‘Child Wedding Cards’
Impact BBDO, Dubai
A striking campaign against child marriage using faux wedding invites to raise urgent awareness.
From satirical Super Bowl stunts to humanitarian tech, Cannes Lions 2024 proved that when creativity meets courage, the results can be transformative—not just for brands, but for society.