Martynas Vanagas

Martynas is an Editor-in-Chief and event reporter with 5+ years covering the frontlines of marketing, adtech, martech, and creative innovation

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Advocating for Humor in Advertising: Insights from BBDO's Andrew Robertson

Day 4 of Cannes Lions 2023 In an era dominated by serious messaging and intense competition, Andrew Robertson, President and CEO of BBDO Worldwide, brought a refreshing perspective to the 2023 Cannes Lions festival. He made a case for a strategic pivot towards humor in advertising, emphasizing its potential to...

Cannes Lions 2023: The Rise of Social Commerce and Ethical Data Usage

The Cannes Lions International Festival of Creativity 2023, once again, left a lasting impression on marketers and business leaders from around the globe. The festival was abuzz with new trends, and the shift from previous years was evident. There was a clear pivot towards social commerce and ethical data usage....