Martynas is an Editor-in-Chief and event reporter with 5+ years covering the frontlines of marketing, adtech, martech, and creative innovation
During the recent POSSIBLE conference, Gary Vaynerchuk, the entrepreneurial force behind VaynerX and CEO of VaynerMedia, delivered an impactful analysis on the current state of marketing. He criticized the industry’s focus on nostalgic advertising methods and the constant chase after the latest technologies, such as virtual reality and artificial...
Insights from Cannes Lions ✌️At Cannes Lions 2023, Yoof News experienced firsthand the gathering of global advertising and marketing minds. The festival offered powerful insights and trend-setting discussions from industry pioneers. It was a beacon of practical strategies that are set to shape Yoof's approach in the near...
Day 2 of Cannes Lions 2023 At the Cannes Lions Festival in the glamorous French Riviera, NVIDIA’s CEO Jensen Huang had an insightful conversation with Mark Read, the CEO of WPP, about the groundbreaking potential of generative AI in the creative sectors. Huang described how generative AI is poised...
Day 2 Cannes 2023 During the bustling events of the 2023 Cannes Lions International Festival of Creativity, a significant announcement emerged from Bill Ready, the CEO of Pinterest, and Andréa Mallard, the Chief Marketing Officer who took the stage to commit to a transformative initiative aimed at promoting a safer...
Day 5 Cannes Lions 2023 Before the Cannes Lions International Festival of Creativity took place this year, it was already clear that generative AI would dominate conversations, among many other topics that have been challenging the advertising industry recently. Cannes is renowned as the most significant global celebration of creativity,...
Day 2 Cannes Lions 2023 Earlier today, Spotify made its presence felt at the vibrant Cannes Lions Festival of Creativity in the South of France, a prestigious gathering of the world’s leading marketers, agencies, creatives, and tech platforms. The festival celebrated outstanding global campaigns, and at Spotify Beach, attendees...
