Day 2 of Cannes Lions 2023 At the Cannes Lions Festival in the glamorous French Riviera, NVIDIA’s CEO Jensen Huang had an insightful conversation with Mark Read, the CEO of WPP, about the groundbreaking potential of generative AI in the creative sectors. Huang described how generative AI is poised...
Day 2 Cannes 2023 During the bustling events of the 2023 Cannes Lions International Festival of Creativity, a significant announcement emerged from Bill Ready, the CEO of Pinterest, and Andréa Mallard, the Chief Marketing Officer who took the stage to commit to a transformative initiative aimed at promoting a safer...
Day 5 Cannes Lions 2023 Before the Cannes Lions International Festival of Creativity took place this year, it was already clear that generative AI would dominate conversations, among many other topics that have been challenging the advertising industry recently. Cannes is renowned as the most significant global celebration of creativity,...
Day 2 Cannes Lions 2023 Earlier today, Spotify made its presence felt at the vibrant Cannes Lions Festival of Creativity in the South of France, a prestigious gathering of the world’s leading marketers, agencies, creatives, and tech platforms. The festival celebrated outstanding global campaigns, and at Spotify Beach, attendees...
Day 4 of Cannes Lions 2023 In an era dominated by serious messaging and intense competition, Andrew Robertson, President and CEO of BBDO Worldwide, brought a refreshing perspective to the 2023 Cannes Lions festival. He made a case for a strategic pivot towards humor in advertising, emphasizing its potential to...
The Cannes Lions International Festival of Creativity 2023, once again, left a lasting impression on marketers and business leaders from around the globe. The festival was abuzz with new trends, and the shift from previous years was evident. There was a clear pivot towards social commerce and ethical data usage....
