Martynas is an Editor-in-Chief and event reporter with 5+ years covering the frontlines of marketing, adtech, martech, and creative innovation
June, 2024 – Cannes, France The yachts may have been moored in the sun-drenched Riviera, but the mood at Cannes Lions 2024 was all business. For an industry that thrives on big ideas, this year’s festival marked a clear pivot from discussion to deployment—particularly across AI, cookieless advertising, commerce...
June 20, 2024 — Cannes, France Uber made waves on the French Riviera this year—not for its rides, but for its ambition. At Cannes Lions 2024, Uber transformed its beachfront villa into a command center for its $1 billion advertising business, delivering a clear message to brands, agencies, and holding...
The landscape of advertising is undergoing a significant transformation, a theme that was front and center at the 2024 Interactive Advertising Bureau (IAB) NewFronts. With digital video advertising poised to surpass linear TV in spending by next year, the industry is gearing up for a new era of media strategies....
During the recent POSSIBLE conference, Gary Vaynerchuk, the entrepreneurial force behind VaynerX and CEO of VaynerMedia, delivered an impactful analysis on the current state of marketing. He criticized the industry’s focus on nostalgic advertising methods and the constant chase after the latest technologies, such as virtual reality and artificial...
Held in the vibrant atmosphere of Fontainebleau in Miami Beach, POSSIBLE 2024 has unmistakably cemented itself as the event in the advertising industry, bridging significant conferences like CES and Cannes Lions. With an impressive 40% increase in attendance, drawing over 3,500 participants, the conference demonstrated its growing impact and...
The 2024 IAB NewFronts have showcased an exciting array of announcements from leading tech platforms like Snapchat, Meta, and others, each emphasizing their unique approaches and innovations in the competitive space of digital advertising. Here are the key takeaways from this year's presentations. Snapchat: Immersive Experiences and AR...
