The Responsible Media Summit set out with a bold promise: to move beyond well-worn narratives around purpose, and instead explore how responsibility in marketing isn't just good ethics—it’s good business. Hosted as a focused, half-day gathering, the event brought together a powerful mix of brand leaders,...
Last week, our Yoof team was thrilled to be part of the electrifying atmosphere at the world's premier tech event in Las Vegas. The integration of AI, advancements in automotive technology, and the latest consumer insights offered valuable lessons for marketers. Here are four critical takeaways: 1. Automotive...
June 25, 2024 – Cannes, France The waves weren’t the only thing making noise in Cannes this year. At Spotify Beach, the sound of creative innovation, cultural conversations, and purpose-driven marketing echoed across the Croisette as Spotify brought together music legends, tech pioneers, and brand leaders for a series of...
June 20, 2024 – Cannes, France At this year’s Cannes Lions Festival of Creativity, TikTok hosted a standout session in its Garden venue that demonstrated how platforms, brands, and creators are blending creativity with purpose—and generating tangible business results in the process. The TikTok for Good Launchpad event brought...
Cannes, June 2024 – The yachts may have been moored in the sun-drenched Riviera, but the mood at Cannes Lions 2024 was all business. For an industry that thrives on big ideas, this year’s festival marked a clear pivot from discussion to deployment—particularly across AI, cookieless advertising, commerce media,...
June 2024 — Cannes, France Uber made waves on the French Riviera this year—not for its rides, but for its ambition. At Cannes Lions 2024, Uber transformed its beachfront villa into a command center for its $1 billion advertising business, delivering a clear message to brands, agencies, and holding companies:...
