Martynas is an Editor-in-Chief and event reporter with 5+ years covering the frontlines of marketing, adtech, martech, and creative innovation
The Responsible Media Summit set out with a bold promise: to move beyond well-worn narratives around purpose, and instead explore how responsibility in marketing isn't just good ethics—it’s good business. Hosted as a focused, half-day gathering, the event brought together a powerful mix of brand leaders,...
Last week, our Yoof team was thrilled to be part of the electrifying atmosphere at the world's premier tech event in Las Vegas. The integration of AI, advancements in automotive technology, and the latest consumer insights offered valuable lessons for marketers. Here are four critical takeaways: 1. Automotive...
June 25, 2024 – Cannes, France The waves weren’t the only thing making noise in Cannes this year. At Spotify Beach, the sound of creative innovation, cultural conversations, and purpose-driven marketing echoed across the Croisette as Spotify brought together music legends, tech pioneers, and brand leaders for a series of...
June 2024 – Cannes, France The 2024 Cannes Lions International Festival of Creativity delivered another showcase of groundbreaking work, with bold, culturally resonant campaigns taking top honors. From AI-powered diagnostics and deepfake sports activism to Excel-crafted music videos and edible mascots, this year’s Grand Prix winners redefined creativity across every...
June 21, 2024 – Cannes, France In a marketing landscape defined by noise, disruption, and ever-shifting cultural tides, the CMOs of McDonald’s, Tubi, and the NFL took the stage at Cannes Lions 2024 to share a unified message: playing it safe is the biggest risk of all. Moderated by Ad...
June 20, 2024 – Cannes, France At this year’s Cannes Lions Festival of Creativity, TikTok hosted a standout session in its Garden venue that demonstrated how platforms, brands, and creators are blending creativity with purpose—and generating tangible business results in the process. The TikTok for Good Launchpad event brought...
