Eventers is an independent publication founded in March 2023 by Pierre Caulliez to document, analyse and translate the conversations shaping modern advertising and brand marketing through the lens of the world’s most influential global events.
The idea behind Eventers came from a simple observation. Some of the most important decisions, ideas and partnerships in advertising do not originate in offices or reports. They emerge on stages, in side conversations, during panels, and in the informal moments that happen when industry leaders gather in one place. Yet much of what happens at these events disappears once the lights go down, reduced to press releases or fragmented social posts.
Eventers was created to capture what actually matters from these gatherings and make it accessible to leaders who cannot be everywhere at once. Instead of simply summarising sessions, the publication focuses on the shifts in thinking, the cultural signals, and the strategic tensions that reveal where advertising and brand building are heading next.
Since launch, Eventers has grown into a trusted read for more than 1,000 readers, including senior brand leaders, agency executives, media innovators and decision makers who use our coverage to stay close to the conversations shaping their industry. Our readers include professionals working across global brands, agencies, technology platforms and media organisations who want to understand how creativity, technology and culture are reshaping marketing.
Eventers reports directly from the global gatherings where business, technology and culture intersect, including Cannes Lions International Festival of Creativity, CES, POSSIBLE and Advertising Week across its international editions. By approaching these events through an advertising and brand strategy lens, Eventers extracts the insights that matter for marketers navigating a fast changing attention landscape.